We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.


Listen, Learn and Lead: How to Communicate Your Strategy to Employees

Professional Development Workshop Set 2

Sunday, Oct. 27, 4:45–6 p.m.

Room: Franklin 6 (Hotel Floor 4)

Track: Specialization

Employee Communications Section

Your Session ROI

Your organization’s global strategy is literally only words on a page until someone acts on it. Chris Jensen, MBA, APR, employee communications manager, DuPont Pioneer, and David Grossman, ABC, APR, Fellow PRSA, founder and CEO, The Grossman Group, demonstrate how one major corporation brought their strategy to life by engaging its leadership and employees during a time of significant change. They will also provide best practice strategies that encourage employees around the world to “listen, learn and lead” in order to deliver on their company’s strategy.

Presenters

Christine Jensen, MBA, APR, employee communications manager, DuPont Pioneer

Photo of Christine Jensen, MBA, APR Prior to her current role, Jensen held public relations/marketing management positions for a private college and two health care organizations, including Mayo Clinic. She was also owner of Jensen Public Relations.


David Grossman, ABC, APR, Fellow PRSA, founder and CEO, The Grossman Group

Photo of David Grossman, ABC, APR, Fellow PRSA Grossman is one of America's foremost authorities on communication inside organizations and a sought-after advisor to Fortune 500 leaders.