We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.
Sunday, Oct. 27, 4:45–6 p.m.
Room: Franklin 3 (Hotel Floor 4)
Track: Strategy & Measurement
Your Session ROI
Contrary to popular belief, it doesn’t take sophisticated methods or expensive tools to “prove the value of public relations.” Using the “Demonstrating and Generating the Value of PR” handbook, Mark Weiner, CEO, PRIME Research, shares the methodology, principles for structured discussion within the organization, and advice on aligning responses to define “PR success” in ways that are measureable and meaningful.
(Available to registered attendees only. Register now!)
Mark Weiner, CEO, PRIME Research
Weiner is a member of PRSA, IABC and the Institute for PR, for which he served as trustee and chairman of the Research and Measurement Commission. He is an editorial advisory board member of PRSA’s The Public Relations Strategist and PR News.