For an abbreviated overview of the Conference, click here.

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Demonstrate and Generate Value in Public Relations, Simply and Inexpensively

Professional Development Workshop Set 2

Your Session ROI

Contrary to popular belief, it doesn’t take sophisticated methods or expensive tools to “prove the value of public relations.” Using the “Demonstrating and Generating the Value of PR” handbook, Mark Weiner, CEO, PRIME Research, shares the methodology, principles for structured discussion within the organization, and advice on aligning responses to define “PR success” in ways that are measureable and meaningful.

Final Presentation

(Available to registered attendees only. Register now!)

Presenter

Mark Weiner, CEO, PRIME Research

Photo of Mark Weiner Weiner is a member of PRSA, IABC and the Institute for PR, for which he served as trustee and chairman of the Research and Measurement Commission. He is an editorial advisory board member of PRSA’s The Public Relations Strategist and PR News.