We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

ITT Corporation: Rebuilding a Brand From the Inside Out

Professional Development Workshop Set 2

Sunday, Oct. 27, 4:45–6 p.m.

Room: Franklin 5 (Hotel Floor 4)

Track: Leadership & Management

Your Session ROI

While most companies invest heavily externally during times of change, a major manufacturer focused on building its reputation from the inside out. Kristal Sauer and Hillary Goodman, consultants, Gagen MacDonald, give an inside look at ITT's focus on mobilizing global leaders to be the “real social media” of the organization. They will reveal how this approach paid off with more engaged employees, greater clarity and alignment around the company’s strategy, and positive business results.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Kristal Sauer, consultant, Gagen MacDonald

(Photo Unavailable.) Sauer brings a strong understanding of the challenges of the corporate environment to the consulting space. Currently, she is working with a $2 billion global diversified manufacturer of engineering and technical solutions to support the day-to-day activity of their corporate communications function.

Hillary Goodman, consultant, Gagen MacDonald

Photo of Hillary Goodman