We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.


Pitching Challenging Brands

Professional Development Workshop Set 3

Monday, Oct. 28, 10–11:15 a.m.

Room: Franklin 2 (Hotel Floor 4)

Track: Tools & Techniques

Your Session ROI

How can you catch an editor’s attention, and craft your brand’s story in a way that will generate more earned media placement opportunities? Brian J. Agnes, president, Family Features Editorial Syndicate; Susanne Vielhauer, director of sales and marketing, Family Features Editorial Syndicate; and Ellen LaNicca Albanese, executive vice president, consumer practice director, CRT/tanaka, will showcase several case studies that reveal how PR pros have surrounded their clients’ key messaging with high demand editorial themes to enhance their pitch and garner more organic media impressions. Results-driven tips for crafting an editorial theme will also be shared.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)

Presenters

Brian J. Agnes, president, Family Features Editorial Syndicate

Photo of Brian J. Agnes Prior to joining Family Features, Agnes worked at Primedia Business Magazines & Media in sales and marketing management positions, and as vice president. He is the recipient of multiple Neal Awards for Editorial Excellence.


Susanne Vielhauer, director of sales and marketing, Family Features Editorial Syndicate

Photo of Susanne Vielhauer Vielhauer assisted hundreds of consumer brands in identifying strategies to get more earned media placement. Prior to joining Family Features, Vielhauer was an account manager for USA TODAY.


Ellen LaNicca Albanese, executive vice president, consumer practice director, CRT/tanaka

Photo of Ellen LaNicca Albanese Prior to joining CRT/tanaka, LaNicca Albanese was president and founding partner of Patrice Tanaka & Company, Inc., which has been recognized for workplace culture and as the "#1 Most Creative PR Agency in America."