We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.
Monday, Oct. 28, 10–11:15 a.m.
Room: Franklin 4 (Hotel Floor 4)
Track: Leadership & Management
Corporate Communications Section
Your Session ROI
As companies focus on ways to attract and retain today’s younger workforce, they must prepare for the next task — guiding Millennials into leadership roles. Regina Luttrell, Ph.D., assistant professor, Eastern Michigan University; Ryan Schram, chief operating officer, IZEA; and Valerie Granuzzo, associate marketing manager, NetLearning, will reveal the profile of a Millennial leader, techniques for developing Millennials into effective leaders, and lessons learned from companies who embrace the Millennial mindset.
(Available to registered attendees only. Register now!)
Regina Luttrell, Ph.D., assistant professor, Eastern Michigan University
Dr. Luttrell specializes in public relations, social media and integrated marketing communication. She is also faculty adviser for the PRSSA EMU Chapter. Prior to teaching, she worked in the communications field, spanning multiple industries.
Ryan Schram, chief operating officer, IZEA
Schram's 15 years of consumer marketing and technology experience includes digital brand management at Clear Channel Interactive, director of national marketing at CBS/Westwood One and group vice president at ePrize.
Valerie Granuzzo, associate marketing manager, NetLearning, a Healthcare Source Company
In her current role, Granuzzo is responsible for brand development, marketing campaigns, social media presence and organizing a number of events including the annual Learning Symposium, regional events and participation in national tradeshows.