We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.


Connecting and Cultivating the Next Generation of Leaders: The Millennial

Professional Development Workshop Set 3

Monday, Oct. 28, 10–11:15 a.m.

Room: Franklin 4 (Hotel Floor 4)

Track: Leadership & Management

Corporate Communications Section

Your Session ROI

As companies focus on ways to attract and retain today’s younger workforce, they must prepare for the next task — guiding Millennials into leadership roles. Regina Luttrell, Ph.D., assistant professor, Eastern Michigan University; Ryan Schram, chief operating officer, IZEA; and Valerie Granuzzo, associate marketing manager, NetLearning, will reveal the profile of a Millennial leader, techniques for developing Millennials into effective leaders, and lessons learned from companies who embrace the Millennial mindset.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)

Presenters

Regina Luttrell, Ph.D., assistant professor, Eastern Michigan University

Photo of Regina Luttrell, Ph.D. Dr. Luttrell specializes in public relations, social media and integrated marketing communication. She is also faculty adviser for the PRSSA EMU Chapter. Prior to teaching, she worked in the communications field, spanning multiple industries.


Ryan Schram, chief operating officer, IZEA

Photo of Ryan Schram Schram's 15 years of consumer marketing and technology experience includes digital brand management at Clear Channel Interactive, director of national marketing at CBS/Westwood One and group vice president at ePrize.


Valerie Granuzzo, associate marketing manager, NetLearning, a Healthcare Source Company

Photo of Valerie Granuzzo In her current role, Granuzzo is responsible for brand development, marketing campaigns, social media presence and organizing a number of events including the annual Learning Symposium, regional events and participation in national tradeshows.