We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.
Monday, Oct. 28, 11:45 a.m.–1 p.m.
Room: Liberty A/B (Headhouse Tower)
Track: Tools & Techniques
Your Session ROI
Getting heard at the right management level and having truly immediate strategic impact is what most of us seek to accomplish. James E. Lukaszewski, ABC, APR, Fellow PRSA, president, Lukaszewski Group, Division at Risdall Public Relations, will examine how managers and leaders think and decide. He’ll explore the crucial differences between a strategic mindset and public relations thinking. Through great stories, fascinating examples, and other techniques, he’ll help you develop a management perspective.
(Available to registered attendees only. Register now!)
James E. Lukaszewski, ABC, APR, Fellow PRSA, president, The Lukaszewski Group, Division of Risdall PR
Lukaszewski is among the most widely-known crisis PR practitioners and senior executive coaches in North America.