We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

Developing a Strategic Mindset: Get Your Boss to Use Your Advice Now

Professional Development Workshop Set 4

Monday, Oct. 28, 11:45 a.m.–1 p.m.

Room: Liberty A/B (Headhouse Tower)

Track: Tools & Techniques

APR Learning Opportunity

Your Session ROI

Getting heard at the right management level and having truly immediate strategic impact is what most of us seek to accomplish. James E. Lukaszewski, ABC, APR, Fellow PRSA, president, Lukaszewski Group, Division at Risdall Public Relations, will examine how managers and leaders think and decide. He’ll explore the crucial differences between a strategic mindset and public relations thinking. Through great stories, fascinating examples, and other techniques, he’ll help you develop a management perspective.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


James E. Lukaszewski, ABC, APR, Fellow PRSA, president, The Lukaszewski Group, Division of Risdall PR

Photo of James E. Lukaszewski, ABC, APR, Fellow PRSA Lukaszewski is among the most widely-known crisis PR practitioners and senior executive coaches in North America.