We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.
Monday, Oct. 28, 11:45 a.m.–1 p.m.
Room: Liberty C (Headhouse Tower)
Track: Tools & Techniques
Your Session ROI
Some PR pros are consistently landing top-tier coverage for products and services across all industries. In many cases, journalists thank them for reaching out and following up. How do they do it? Michael Smart, principal, MichaelSMARTPR, offers dozens of practical tips that will immediately boost your media and blog coverage. He’ll cover what to say or write to grab journalists’ and bloggers’ attention every time, and leave participants with a renewed confidence that media pitching is an effective outreach tool.
Michael Smart, principal, MichaelSMARTPR
Smart has trained more than 4,500 communicators across the globe how to boost their media and blog placements, including pros from Aflac, Disney, Hilton, Honda, Edelman, Wells Fargo, and many other organizations. He has twice been a top-rated presenter at the PRSA International Conference.