We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

Mobile Health/Text Messaging Case Study

Professional Development Workshop Set 4

Monday, Oct. 28, 11:45 a.m.–1 p.m.

Room: Salon L (Hotel Floor 5)

Track: Specialization

Health Academy

Your Session ROI

When you consider that 97% of mobile subscribers will read a text message within four minutes of receipt, there’s no better way to reach consumers with relevant content than through a text message. Sharon Schreiber, CEO, Brandweavers for Health, demonstrates how “Be Unstoppable! Play Safe. Stay Strong” — an engaging text messaging program for young athletes, coaches, and parents — raised awareness about concussions and other football injuries. Using this case study, she will provide inside knowledge of how to adapt a successful mobile strategy.


Sharon Schreiber, CEO, Brandweavers for Health

(Photo Unavailable.) In addition to her role at Brandweavers for Health, Schreiber is a principal at Healthy-TXT. Previously, she was executive director for a private community foundation focused on improving health.