We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.
Monday, Oct. 28, 11:45 a.m.–1 p.m.
Room: Salon L (Hotel Floor 5)
Your Session ROI
When you consider that 97% of mobile subscribers will read a text message within four minutes of receipt, there’s no better way to reach consumers with relevant content than through a text message. Sharon Schreiber, CEO, Brandweavers for Health, demonstrates how “Be Unstoppable! Play Safe. Stay Strong” — an engaging text messaging program for young athletes, coaches, and parents — raised awareness about concussions and other football injuries. Using this case study, she will provide inside knowledge of how to adapt a successful mobile strategy.
Sharon Schreiber, CEO, Brandweavers for Health
In addition to her role at Brandweavers for Health, Schreiber is a principal at Healthy-TXT. Previously, she was executive director for a private community foundation focused on improving health.