We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.


The Court of Law vs. the Court of Public Opinion: Finding Common Ground

Professional Development Workshop Set 4

Monday, Oct. 28, 11:45 a.m.–1 p.m.

Room: Franklin 3 (Hotel Floor 4)

Track: Strategy & Measurement

Your Session ROI

Legal arguments and strategies tend to hold greater influence and control unless there is enlightened management. Moderator Stacey Smith, APR, Fellow PRSA, senior counsel and partner, Jackson Jackson & Wagner; Michele Jalbert, principal, Effective Advocates Collaborative; and Thomas J. Jennings, partner, Yardley, Pa. office, Hill Wallack LLP, will discuss the issues and struggles of a legal strategy versus a public relations strategy and how the two can actually be worked together to succeed in both environments.

Session Materials

Moderator

Stacey Smith, APR, Fellow PRSA, senior counsel and partner, Jackson Jackson & Wagner

Photo of Stacey Smith, APR, Fellow PRSA In 33 years of behavioral public relations practice, Smith has counseled an extensive array of clients, from Fortune 100 multi-national organizations to small nonprofits.


Panelists

Michele Jalbert , principal, Effective Advocates Collaborative


Thomas J. Jennings , partner, yardley, Pa. office, Hill Wallack LLP

Photo of Thomas J. Jennings Jennings is a member of the Business & Commercial practice group. He represents national and local business entities in a wide range of commercial transactions, with a particular focus on facility development and operations. Clients rely on him for guidance in structuring agreements with the public sector and the formation of public-private partnerships. Jennings works with industry leaders in solid waste and recycling, brownfield redevelopment, maritime commerce and renewable energy. He has served in a general counsel capacity as well as lead project counsel for major business operations.