We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.
Monday, Oct. 28, 11:45 a.m.–1 p.m.
Room: Franklin 5 (Hotel Floor 4)
Track: Strategy & Measurement
Your Session ROI
ROI is conducive to measuring social media success in for-profit entities, but nonprofits and government need to look at alternative approaches to evaluate success. Simply counting “likes” won’t cut it. Lt. Col. Ann P. Knabe, Ph.D., APR+M, public relations instructor, Communications Department, University of Wisconsin at Whitewater; Lt. Stephanie Young, lead social media strategist, U.S. Coast Guard; and Staff Sgt. Mark Fayloga, combat correspondent, U.S. Marine Corps, demonstrate how the U.S. Armed Forces measure success with non-monetary standards. Using case study examples, they will explore different ways to measure success.
Lt. Col. Ann P. Knabe, Ph.D., APR+M, public relations instructor, communications department, University of Wisconsin at Whitewater
In addition to her role at the University of Wisconsin-Whitewater, Lt. Col. Knabe is an Air Force Reserve public affairs officer and social media strategist assigned to the Pentagon.
Lt. Stephanie Young, lead social media strategist, United States Coast Guard
Lt. Young has been the editor, manager and lead author for the flagship Service blog, Coast Guard Compass, since June 2010.
Staff Sgt. Mark Fayloga, chief, social media, United States Marine Corps
Currently in his eighth year of storytelling, Staff Sgt. Fayloga oversees a team responsible for the Marine Corps official presence on various social media outlets.