Your Session ROI
Looking through the turn is a basic principle of motorcycling that offers great business insight. As you approach a turn, you must look where you want to go rather than fixating on potential hazards in the turn itself, using your instincts and experience to adjust within the turn — all at a moment’s notice. With PR evolving at break-neck speed, Elise S. Mitchell, APR, Fellow PRSA, president and CEO, Mitchell Communications Group and Dentsu PR Network, will share lessons to help you anticipate what comes next, and lead with confidence.
Elise S. Mitchell, APR, Fellow PRSA, president and CEO, Mitchell Communications Group
In addition to her role as president and CEO of Mitchell Communications Group, named “Small Agency of the Year” by PRWeek, Mitchell is also the CEO of the Dentsu Public Relations Network. She was named PRWeek's “2013 Agency Public Relations Professional.”