We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.


Full Throttle Leadership: Lessons Learned Looking Through the Turn

Professional Development Workshop Set 4

Monday, Oct. 28, 11:45 a.m.–1 p.m.

Room: Franklin 2 (Hotel Floor 4)

Track: Leadership & Management

College of Fellows Master Class
APR Learning Opportunity

Your Session ROI

Looking through the turn is a basic principle of motorcycling that offers great business insight. As you approach a turn, you must look where you want to go rather than fixating on potential hazards in the turn itself, using your instincts and experience to adjust within the turn — all at a moment’s notice. With PR evolving at break-neck speed, Elise S. Mitchell, APR, Fellow PRSA, president and CEO, Mitchell Communications Group and Dentsu PR Network, will share lessons to help you anticipate what comes next, and lead with confidence.

Presenter

Elise S. Mitchell, APR, Fellow PRSA, president and CEO, Mitchell Communications Group

Photo of Elise S. Mitchell, APR, Fellow PRSA In addition to her role as president and CEO of Mitchell Communications Group, named “Small Agency of the Year” by PRWeek, Mitchell is also the CEO of the Dentsu Public Relations Network. She was named PRWeek's “2013 Agency Public Relations Professional.”