We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.


Capturing Hearts and Minds: What It Takes to Win Employee Brand Ambassadors

Professional Development Workshop Set 5

Monday, Oct. 28, 3:15–4:30 p.m.

Room: Salon I/J (Hotel Floor 5)

Track: Strategy & Measurement

Your Session ROI

Employees can either be a company’s greatest asset or biggest liability. Leslie Gaines-Ross, chief reputation strategist, Weber Shandwick; Kate Bullinger, executive vice president, employee engagement and change management, Weber Shandwick; and Renee Austin, executive vice president, employee engagement and change management, Weber Shandwick, explore how companies can build an emotional connection between their employees and their brand, unleashing online and face-to-face ambassadors who credibly build an enduring reputation. They will discuss techniques that have helped leading companies, including Samsung and American Airlines, turn lukewarm employees into proactive brand ambassadors.

Presenters

Leslie Gaines-Ross, chief reputation strategist, Weber Shandwick

(Photo Unavailable.) Gaines-Ross is the architect of award-winning research into chief executive officer and corporate reputation, leadership transitions, corporate rankings, online reputation, executive visibility, and reputation sustainability and recovery.


Kate Bullinger, executive vice president, employee engagement and change management, Weber Shandwick

(Photo Unavailable.) Bullinger's range of expertise includes change management, communications strategy, strategic direction, executive development, board relations and governance and talent management.


Renee Austin, executive vice president, employee engagement and change management, Weber Shandwick

Photo of Renee Austin Austin's internal communications experience includes strategic messaging platforms, branding rollouts and developing internal communications functions and programs for global organizations.