We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

Global Study Reveals Digital, Gender, Generational and Skills Shifts

Professional Development Workshop Set 5

Monday, Oct. 28, 3:15–4:30 p.m.

Room: Franklin 4 (Hotel Floor 4)

Track: Leadership & Management

APR Learning Opportunity

Your Session ROI

Recently, the Plank Center for Leadership in Public Relations at the University of Alabama completed the largest study of leadership ever in the PR field. The survey profiled the digital revolution, gender and generational shifts, a divide between leaders and followers, and the growing need for soft skills in future leaders. Bruce K. Berger, Reese Phifer professor, advertising and public relations, University of Alabama; Maria P. Russell, APR, Fellow PRSA, professor, public relations; and director, executive education programs, Syracuse University; and Keith Burton, partner, Brunswick Group, will share their insights about these issues and their implications.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Bruce K. Berger, Reese Phifer professor of advertising and public relations, University of Alabama

Photo of Bruce K. Berger Berger is also research director of The Plank Center for Leadership in PR and editor of the Organizational Communication Research Center for the Institute for Public Relations (IPR). In 2012, he received The Pathfinder Award from IPR for lifetime contributions to PR research.

Maria P. Russell, APR, Fellow PRSA, chair, public relations department, S.I. Newhouse School, Syracuse University

Photo of Maria P. Russell, APR, Fellow PRSA Russell was inducted into the College of Fellows in 1992 and serves as its 2013 chair.

Keith Burton, partner, Brunswick Group

Photo of Keith Burton At Brunswick Group, and previously as president of Insidedge, GolinHarris, Burton leads a global team focused on improving organizational performance by building employee trust and improving internal communications.