We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.
Monday, Oct. 28, 3:15–4:30 p.m.
Room: Franklin 4 (Hotel Floor 4)
Track: Leadership & Management
Your Session ROI
Recently, the Plank Center for Leadership in Public Relations at the University of Alabama completed the largest study of leadership ever in the PR field. The survey profiled the digital revolution, gender and generational shifts, a divide between leaders and followers, and the growing need for soft skills in future leaders. Bruce K. Berger, Reese Phifer professor, advertising and public relations, University of Alabama; Maria P. Russell, APR, Fellow PRSA, professor, public relations; and director, executive education programs, Syracuse University; and Keith Burton, partner, Brunswick Group, will share their insights about these issues and their implications.
(Available to registered attendees only. Register now!)
Bruce K. Berger, Reese Phifer professor of advertising and public relations, University of Alabama
Berger is also research director of The Plank Center for Leadership in PR and editor of the Organizational Communication Research Center for the Institute for Public Relations (IPR). In 2012, he received The Pathfinder Award from IPR for lifetime contributions to PR research.
Maria P. Russell, APR, Fellow PRSA, chair, public relations department, S.I. Newhouse School, Syracuse University
Russell was inducted into the College of Fellows in 1992 and serves as its 2013 chair.
Keith Burton, partner, Brunswick Group
At Brunswick Group, and previously as president of Insidedge, GolinHarris, Burton leads a global team focused on improving organizational performance by building employee trust and improving internal communications.