See an Abbreviated Overview of the Conference

View Sessions by Specialization Track

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Establishing Credibility in a C-Suite Conversation

Professional Development Workshop Set 6

Your Session ROI

Executives are a tough audience and can quickly throw you or your conversation off track. Sally L. Williamson, president and CEO, Sally Williamson & Associates, reveals the essential skills necessary to lead a conversation that uncovers needs and positions your ideas as value-added solutions. Key components include: understanding the executive perspective, expectations in an executive conversation, creating a compelling message, developing a conversation framework and avoiding common mistakes.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Sally L. Williamson, president and CEO, Sally Williamson & Associates

Photo of Sally L. Williamson Williamson has nearly 30 years experience in developing key messages for audiences of all sizes and coaching leaders to deliver them effectively. She recently authored the book, “The Hidden Factor: Executive Presence.”