We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.


Global Diversity In Play: Creating an Inclusive, Dynamic Workplace

Professional Development Workshop Set 7

Tuesday, Oct. 29, 12:30–1:45 p.m.

Room: Franklin 6 (Hotel Floor 4)

Track: Specialization

Diversity Committee

Your Session ROI

PR pros are finding it necessary to adopt a global mindset in order to remain viable and relevant in today’s global marketplace — especially since U.S.-based Fortune 100 companies have more than 50 percent of their employees located outside the country. Brandi Boatner, digital experience manager, IBM’s Global Technology Services, will discuss the value of enriching public relations departments with diverse talents, fertile dialogue and increased innovation, and the impact of diversity on corporate reputation and market shares.

Presenter

Brandi Boatner, digital experience manager, IBM

Photo of Brandi Boatner Boatner works to drive the implementation of a C-level facing digital experience and engagement model to enhance the way IBM engages with CXOs in the digital world. She was former national president of PRSSA.