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PR pros are finding it necessary to adopt a global mindset in order to remain viable and relevant in today’s global marketplace — especially since U.S.-based Fortune 100 companies have more than 50 percent of their employees located outside the country. Brandi Boatner, digital experience manager, IBM’s Global Technology Services, will discuss the value of enriching public relations departments with diverse talents, fertile dialogue and increased innovation, and the impact of diversity on corporate reputation and market shares.
Brandi Boatner, digital experience manager, IBM
Boatner works to drive the implementation of a C-level facing digital experience and engagement model to enhance the way IBM engages with CXOs in the digital world. She was former national president of PRSSA.