We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

Hispanic Media: A New Wave of Engagement

Professional Development Workshop Set 8

Tuesday, Oct. 29, 2:15–3:30 p.m.

Room: Franklin 3 (Hotel Floor 4)

Track: Tools & Techniques

Your Session ROI

Today, Hispanic media — both established networks and new — are adopting new rules of engagement intended to woo the new generation of U.S. Latinos. Programming, news and entertainment are increasingly speaking to viewers in both languages. Carolina Guana, multicultural group account director, Allison+Partners, reveals how PR should realign itself to engage with the nation’s fastest-growing population.

Final Presentation

(Available to registered attendees only. Register now!)


Carolina Guana, multicultural group account director, Allison+Partners

Photo of Carolina Guana Guana is responsible for managing the firm’s Nuestra Voz practice. Her client work is diverse, ranging from Toyota and Universal Technical Institute to community outreach campaigns for Expect More Arizona.