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Today, Hispanic media — both established networks and new — are adopting new rules of engagement intended to woo the new generation of U.S. Latinos. Programming, news and entertainment are increasingly speaking to viewers in both languages. Carolina Guana, multicultural group account director, Allison+Partners, reveals how PR should realign itself to engage with the nation’s fastest-growing population.
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Carolina Guana, account director, multicultural group, Allison+Partners
Guana is responsible for managing the firm’s Nuestra Voz practice. Her client work is diverse, ranging from Toyota and Universal Technical Institute to community outreach campaigns for Expect More Arizona.