We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

Lights, Camera, Action: Using Video to Maximize Your PR Strategy

Professional Development Workshop Set 8

Tuesday, Oct. 29, 2:15–3:30 p.m.

Room: Franklin 2 (Hotel Floor 4)

Track: Tools & Techniques

Your Session ROI

People from all walks of life make viewing and interacting with videos an everyday part of their lives. Video is fast becoming an integral part of any public relations strategy. Natalie Ghidotti, APR, principal, Ghidotti Communications, and documentary filmmaker Jeff Dailey, president, Jeff Dailey Media, will discuss the uses of documentary-style videos and how best to tell the story of an organization through video. They’ll also address developing compelling storylines, creating multimedia storyboarding and reaching viewers.

Session Materials


Natalie Ghidotti, APR, principal, Ghidotti Communications

Photo of Natalie Ghidotti, APR Ghidotti specializes in strategic planning, media relations, special events planning and community relations. Prior to opening her own firm, she worked as a senior PR account executive with a local agency, and as a journalist for 11 years.

Jeff P. Dailey, president, Jeff Dailey Media

Photo of Jeff P. Dailey Prior to founding his company, Dailey worked as a public relations practitioner for Acxiom Corp., and Heifer International. He won several PRSA Prism Awards for his video work, and was part of the team of "West of Memphis," which premiered at the 2012 Sundance Film Festival.