We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

Connecting Practitioners and Academics in Collaborative Research

Professional Development Workshop Set 8

Tuesday, Oct. 29, 2:15–3:30 p.m.

Room: Franklin 7 (Hotel Floor 4)

Track: Specialization

Your Session ROI

Corporate communicators today are stuck with tight budgets and even tighter staffing restrictions. Academicians are expected to maintain rigorous research agendas but tire of doing studies that practitioners find useless. Alisa Agozzino, Ph.D., assistant professor, public relations, Ohio Northern University; Kathie Reigle Fleck, Ph.D., visiting assistant professor, Ohio Northern University; and Bruce Hammond, director, marketing and communications, National Sporting Goods Association, will explore how to connect within the community of scholars and discuss the win-win of conducting collaborative research.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Alisa Agozzino, Ph.D., assistant professor of public relations, Ohio Northern University

Photo of Alisa Agozzino, Ph.D. Agozzino serves as editor-in-chief for the national PRSA Educator’s Academy newsletter and is also the co-chair of the Central Ohio PRSA public relations committee.

Kathie Reigle Fleck, visiting assistant professor, Ohio Northern University

Photo of Kathie Reigle Fleck Prior to joining Ohio Northern University, Fleck was vice president of client relations at Alpha Rae Personnel, Inc., and area executive director for the American Cancer Society.

Bruce Hammond, director, marketing and communications, National Sporting Goods Associatoin

Photo of Bruce Hammond In his more than 10 years of professional experience, Hammond has effectively directed and managed communication, marketing, constituent relations and stewardship initiatives in non-profit and higher education settings.