We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.
Tuesday, Oct. 29, 2:15–3:30 p.m.
Room: Franklin 7 (Hotel Floor 4)
Your Session ROI
Corporate communicators today are stuck with tight budgets and even tighter staffing restrictions. Academicians are expected to maintain rigorous research agendas but tire of doing studies that practitioners find useless. Alisa Agozzino, Ph.D., assistant professor, public relations, Ohio Northern University; Kathie Reigle Fleck, Ph.D., visiting assistant professor, Ohio Northern University; and Bruce Hammond, director, marketing and communications, National Sporting Goods Association, will explore how to connect within the community of scholars and discuss the win-win of conducting collaborative research.
(Available to registered attendees only. Register now!)
Alisa Agozzino, Ph.D., assistant professor of public relations, Ohio Northern University
Agozzino serves as editor-in-chief for the national PRSA Educator’s Academy newsletter and is also the co-chair of the Central Ohio PRSA public relations committee.
Kathie Reigle Fleck, visiting assistant professor, Ohio Northern University
Prior to joining Ohio Northern University, Fleck was vice president of client relations at Alpha Rae Personnel, Inc., and area executive director for the American Cancer Society.
Bruce Hammond, director, marketing and communications, National Sporting Goods Associatoin
In his more than 10 years of professional experience, Hammond has effectively directed and managed communication, marketing, constituent relations and stewardship initiatives in non-profit and higher education settings.