We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

GOT NIMS? You Cannot Manage a "Government Approved" Crisis Without It

Professional Development Workshop Set 8

Tuesday, Oct. 29, 2:15–3:30 p.m.

Room: Salon I/J (Hotel Floor 5)

Track: Specialization

APR Learning Opportunity

Public Affairs and Government Section

Your Session ROI

In a post-9/11 world, major events and incidents that impact a lot of people or geography are managed using a tried-and-true incident management structure called NIMS. Lauri-Ellen Smith, APR, special assistant to the sheriff in Jacksonville, and Joseph V. Trahan III, Ph.D., APR, Fellow PRSA, president, Trahan & Associates, relay the basics of this system, and help practitioners become a PR resource to the designated “Lead PIO” in the local market when a disaster strikes.


Lauri-Ellen Smith, APR, special assistant to the sheriff, Jacksonville Sheriff’s Office

Photo of Lauri-Ellen Smith, APR In her 30-year public relations career, Smith has spent her career framing and communicating issues, managing communications during crisis, and lobbying for policy changes at the state and national level.

Dr. Joseph V. Trahan III, APR, Fellow PRSA, president, Trahan & Associates

Photo of Dr. Joseph V. Trahan III, APR, Fellow PRSA An international media relations trainer and public relations strategist, Trahan has more than 20 years of experience in public relations, having worked with government agencies, educational institutions, law enforcement and non profits.