We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.
Sunday, Oct. 27, 3–4:15 p.m.
Room: Salon K (Hotel Floor 5)
Track: Strategy & Measurement
Your Session ROI
The Stabilizing Urban Neighborhoods (SUN) Initiative of Boston Community Capital (BCC), a community development financial institution, works to stabilize and revitalize low-income neighborhoods. The program stops the displacement of families before evictions occur and prevents neighborhood destabilization caused by vacant and abandoned properties. Hear from Sandy Bodner, principal, Sandy Bodner Strategic Communications LLC, and Elyse Cherry, CEO, Boston Community Capital, about how the SUN Initiative helped halt the foreclosure of 225 Massachusetts homeowners.
(Available to registered attendees only. Register now!)
Sandy Bodner, principal, Sandy Bodner Strategic Communications LLC
Bodner specializes in positioning, media relations and 3rd party validation programs for commercial & nonprofit health care and human services organizations. Prior to working as an independent consultant, she was vice president of professional relations for Lehman Millet, a medical marketing agency in Boston, and also has worked in high-profile media relations as an independent public relations consultant in Los Angeles.
Elyse Cherry, CEO, Boston Community Capital
Cherry is also president of Boston Community Capital's affiliates, Boston Venture Fund, Aura Mortgage Advisors and NSP Residential. She helped found Boston Community Capital in 1984 as a member of its original board of directors. Since then, Cherry has been integrally involved in the development and growth of Boston Community Capital from a start-up organization to what is, today, a national model for community investment.