We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

Ringling Bros. and Barnum & Bailey® Circus Goes Hispanic

Professional Development Workshop Set 2

Sunday, Oct. 27, 4:45–6 p.m.

Room: Franklin 7 (Hotel Floor 4)

Track: Strategy & Measurement

Silver Anvil Case Study Award of Excellence

Your Session ROI

Tina Elmowitz, executive vice president, rbb Public Relations, and Stephen Payne, vice president, corporate communications, Feld Entertainment, Inc., unveil the first public relations program that brought the spectacular daredevil antics of the Ringling Bros. and Barnum & Bailey® circus to a whole new generation of families in Miami, Los Angeles, New York and Houston — the four U.S. cities with the largest Hispanic populations where Ringling Bros. performs.

Session Materials


Tina Elmowitz, executive vice president, rbb Public Relations

Photo of Tina Elmowitz Elmowitz brings a breadth of national consumer relations, experiential PR and community relations experience. She oversees rbb’s consumer practice, and is responsible for the strategic direction and measurable public relations results of Ringling Bros. and Barnum & Bailey Circus, Duncan Hines and Vlasic, among others. She also has been instrumental in developing and executing award-winning campaigns for a wide variety of clients, including M&M’S Chocolate Candies, the Miami Marlins and TracFone Wireless.

Stephen E. Payne, vice president, corporate communications, Feld Entertainment, Inc.

Photo of Stephen E. Payne Payne leads a team of PR professionals responsible for garnering earned media for some of the most well-known live entertainment brands, such as Monster Jam, Disney On Ice and Ringling Bros. and Barnum & Bailey, in markets throughout the world. Prior to his tenure at Feld Entertainment, Stephen represented a wide variety of trade associations and companies, both in the media and before legislative and regulatory officials. He holds an undergraduate degree from the University of North Carolina at Chapel Hill and a masters degree from Florida International University, School of Journalism.