We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.
Tuesday, Oct. 29, 8–9:15 a.m.
Room: Salon K (Hotel Floor 5)
Track: Strategy & Measurement
Your Session ROI
Despite significant progress in the last decade, heart disease is still the number one killer of women. Thanks to the Red Dress at the center of The Heart Truth®’s creative platform since 2002, awareness of women’s greatest health threat has increased. Jessica Hanson, vice president, social marketing, Ogilvy Washington, and Cristina Cruz, senior account executive, social marketing practice, Ogilvy, will outline how they worked alongside the National Heart, Lung, and Blood Institute (NHBLI) to develop and implement a Spanish-language, culturally relevant integrated program which resulted in The Heart Truth’s most successful, highly visible year to date.
Jessica Hanson, vice president, social marketing, Ogilvy Washington
Hanson brings an expertise in leading and advising clients in their efforts to get consumers to make more informed and better decisions for their health and lifestyle. In her 10 years of experience, she has developed a deep knowledge of public health, communications strategy, cause marketing, public affairs/crisis communications, media relations and special events. In addition, she is skilled at working with brands, partners and stakeholders to raise the visibility and recognition of their contributions to creating positive, sustainable change.
Cristina Cruz , senior account executive, social marketing practice, Ogilvy
Cruz has years of experience in public relations in Puerto Rico and Washington, DC. In her current role, she works with several government programs in providing Hispanic marketing expertise, strategic planning support, and conducting partner outreach, social media planning and media relations.