We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.


DO NOT USE Managing the Process of Managing: Up and Down

Track: Leadership & Management

Your Session ROI

It has been wisely observed that we often hire people for their experience and fire them for who they are. Managing both ways (up and down) is the hardest part of getting a job done — “the people piece” is complicated by the differing needs of the “generational tribes.” Edward J. Menninger, APR Fellow PRSA, founding partner, Communicating@CulturalContext will examine these generational differences, and delve into some of the things we need to understand to be more effective in the managing process (up or down).