We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

Best Practices for B2B Public Relations

Professional Development Workshop Set 4

Monday, Oct. 28, 11:45 a.m.–1 p.m.

Room: Franklin 4 (Hotel Floor 4)

Track: Strategy & Measurement

Your Session ROI

The increasing emphasis on targeting core audiences, identifying active influencers and establishing relevant benchmarks present a challenge for PR professionals. Johna Burke, executive vice president, BurrellesLuce, will take a comprehensive look at ways to create qualified leads and retain existing clients. She’ll also share tactics and tools to help you select key performance indicators, and in cooperation with other business units, implement programs whose results can be assessed by applying those KPI benchmarks.   


Johna Burke, executive vice president, BurrellesLuce

(Photo Unavailable.) Burke has more than 22 years of professional experience in communications, media and public relations, and was PR and IR director at U-Haul International for nearly 11 years.