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Using Big Data and Analytics to Increase PR and Marketing Brand Awareness

Professional Development Workshop Set 7

Technology Section

Your Session ROI

Big Data and analytics are more than just marketing buzzwords. Stephen Loudermilk, director, media and industry analyst relations, LexisNexis, provides an insightful, first-hand look at how PR and marketing pros can get ahead in today’s competitive environment by taking a deeper look at how marketing dashboards and predictive analytics can measure a brand’s effectiveness. He’ll also discuss three companies leveraging Big Data and predictive analytics to enhance their brands and reputations.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)

Presenter

Stephen Loudermilk, director, media and industry analyst relations , LexisNexis

Photo of Stephen Loudermilk Loudermilk is responsible for developing corporate reputation and CSR programs, as well as communications strategies for LexisNexis Risk Solutions. Previously, he was vice chairman at MIT Enterprise Forum of Atlanta. Loudermilk is currently chair of PRSA Technology Section.