We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

Using Big Data and Analytics to Increase PR and Marketing Brand Awareness

Professional Development Workshop Set 7

Tuesday, Oct. 29, 12:30–1:45 p.m.

Room: Franklin 7 (Hotel Floor 4)

Track: Specialization

Technology Section

Your Session ROI

Big Data and analytics are more than just marketing buzzwords. Stephen Loudermilk, director, media and industry analyst relations, LexisNexis, provides an insightful, first-hand look at how PR and marketing pros can get ahead in today’s competitive environment by taking a deeper look at how marketing dashboards and predictive analytics can measure a brand’s effectiveness. He’ll also discuss three companies leveraging Big Data and predictive analytics to enhance their brands and reputations.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Stephen Loudermilk, director, media and industry analyst relations , LexisNexis

Photo of Stephen Loudermilk Loudermilk is responsible for developing corporate reputation and CSR programs, as well as communications strategies for LexisNexis Risk Solutions. Previously, he was vice chairman at MIT Enterprise Forum of Atlanta. Loudermilk is currently chair of PRSA Technology Section.