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During the past four months, PRSA has been developing a program that marries the trusted professional’s mind-set with the skill-sets gleaned from the industry’s most successful practitioners and best academic thinking. Bill Wiersma, founder and principal of Wiersma and Associates, LLC, and Michael Kelly, CEO, GigaMarketing/GigaCommunication, detail this new PRSA leadership initiative that integrates professionalism with new skills for public relations, communications and collaboration.
Bill Wiersma, founder and principal, Wiersma and Associates, LLC.
Wiersma previously held executive responsibilities as a director in a Fortune 200 company and as a board member and president of a privately held technology company.
Michael Kelly, SNCR Fellow, CEO, GigaMarketing/GigaCommunication