We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

Rethinking the Journey to Public Relations Leadership

Professional Development Workshop Set 7

Tuesday, Oct. 29, 12:30–1:45 p.m.

Room: Franklin 4 (Hotel Floor 4)

Track: Leadership & Management

Your Session ROI

During the past four months, PRSA has been developing a program that marries the trusted professional’s mind-set with the skill-sets gleaned from the industry’s most successful practitioners and best academic thinking. Bill Wiersma, founder and principal of Wiersma and Associates, LLC, and Michael Kelly, CEO, GigaMarketing/GigaCommunication, detail this new PRSA leadership initiative that integrates professionalism with new skills for public relations, communications and collaboration.

View the session Prezi at: http://prezi.com/k2rdxbfvpaa3/professional-platform-to-rethink-the-journey-to-pr-leadership/?utm_campaign=share&utm_medium=copy


Bill Wiersma, founder and principal, Wiersma and Associates, LLC.

Photo of Bill Wiersma Wiersma previously held executive responsibilities as a director in a Fortune 200 company and as a board member and president of a privately held technology company.

Michael Kelly, SNCR Fellow, CEO, GigaMarketing/GigaCommunication

(Photo Unavailable.)