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iögo: Launching a New Yogurt, Rebranding a Dairy Company

Professional Development Workshop Set 4

Your Session ROI

Marie-Josée Gagnon, APR, president, CASACOM, and Diane Jubinville, director, public relations and customer service, Ultima Foods, detail an aggressive communications plan that helped reposition an entire business and launch a new yogurt brand.

Presenters

Marie-Josee Gagnon, APR, president, CASACOMfirm

Photo of Marie-Josee Gagnon, APR Gagnon founded CASACOM in 2001. Based in Montreal, with offices in Toronto and Vancouver, CASACOM specializes in the integration of corporate communications, public affairs, and marketing communications, and offers strategic planning, branding, crisis management, media relations, social media strategy, internal communications and event planning services.


Diane Jubinville, director, public relations and customer service, Ultima Foods

Photo of Diane Jubinville