We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.


iögo: Launching a New Yogurt, Rebranding a Dairy Company

Professional Development Workshop Set 4

Monday, Oct. 28, 11:45 a.m.–1 p.m.

Room: Salon K (Hotel Floor 5)

Track: Innovation

Silver Anvil Case Study

Your Session ROI

Marie-Josée Gagnon, APR, president, CASACOM, and Diane Jubinville, director, public relations and customer service, Ultima Foods, detail an aggressive communications plan that helped reposition an entire business and launch a new yogurt brand.

Presenters

Marie-Josee Gagnon, APR, president, CASACOMfirm

Photo of Marie-Josee Gagnon, APR Gagnon founded CASACOM in 2001. Based in Montreal, with offices in Toronto and Vancouver, CASACOM specializes in the integration of corporate communications, public affairs, and marketing communications, and offers strategic planning, branding, crisis management, media relations, social media strategy, internal communications and event planning services.


Diane Jubinville, director, public relations and customer service, Ultima Foods

Photo of Diane Jubinville