We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

The Passion Conversation: Inspiring Your Staff and Supporters to Love Your Brand

Professional Development Workshop Set 1

Sunday, Oct. 27, 3–4:15 p.m.

Room: Liberty A/B (Headhouse Tower)

Track: Innovation

Your Session ROI

Geno Church, word-of-mouth inspiration officer at Brains on Fire, will explain why the time is now for businesses to go beyond the product conversation to understanding, sparking and sustaining “the passion conversation,” or why your business is in business.


Geno Church, word-of-mouth inspiration officer, Brains on Fire

Photo of Geno Church Church is responsible for developing word-of-mouth, buzz, viral and evangelism strategies for the agency’s clients. In his 14+ years with Brains on Fire, Church has helped build word-of-mouth into the identities of brands including Fiskars Brands, the American Booksellers Association, Rawlings Sporting Goods, Rage Against the Haze and many others.