We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.
Sunday, Oct. 27, 3–4:15 p.m.
Room: Franklin 2 (Hotel Floor 4)
Your Session ROI
Anthony Farina, director, global public affairs and corporate communications, Dupont, and Jamie Moeller, global managing director, public affairs, Ogilvy PR, will share how DuPont, in partnership with Ogilvy PR, changed its reputation as a chemical company through a campaign that showcased its commitment to global food security.
(Available to registered attendees only. Register now!)
Anthony Farina, director, global public affairs and corporate communications, DuPont
Farina is accountable for managing DuPont's reputation & engagement with influential external & internal audiences around the world. He is responsible for leading Public Engagement & Media Relations, Thought Leadership, Social Media, Financial & Governance Communications, Issues & Crisis Management, and Employee & Leadership Communications (including CEO Communications). He serves as DuPont's chief media spokesperson on issues and opportunities — including financial, governance, public policy and crisis communications.
Jamie Moeller, global managing director, public affairs, Ogilvy PR
In this role, Moeller oversees a practice of more than 150 professionals operating in 35 markets around the world, assisting clients with brand reputation, policy communications and corporate positioning initiatives. Ogilvy’s ability to build political support for clients’ issues combined with strong relationships with key policy makers at all levels of government, provides clients with the tools needed to succeed in major policy debates.