We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.


From Sponsorship to Partnership: Building Brand Awareness and Engagement Through Innovative Corporate Relationships

Professional Development Workshop Set 5

Monday, Oct. 28, 3:15–4:30 p.m.

Room: Franklin 1 (Hotel Floor 4)

Track: Innovation

Corporate Social Responsibility

Your Session ROI

Diane Engler, communications director – North America, SCA Americas; Tracy Foster, director, client services, Philadelphia Eagles; Sarah Wu, policy and outreach manager, Mayor's Office of Sustainability, City of Philadelphia; and Ari Roitman, senior vice president, business, Philadelphia Eagles, will discuss how unique partnerships can generate visibility and coverage that stands out and gets noticed.

Session Materials

Presenters

Diane Engler, communications director — North America, SCA Americas

Photo of Diane Engler  

  


Tracy Foster, director, client services, Philadelphia Eagles

(Photo Unavailable.)  

 


Sarah Wu, policy and outreach manager, City of Philadelphia

Photo of Sarah Wu  

 


Ari Roitman, senior vice president, business, Philadelphia Eagles

Photo of Ari Roitman