See an Abbreviated Overview of the Conference

View Sessions by Specialization Track

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Agency & Brand Workshop: Social Tools & Best Practices

Professional Development Workshop Set 1

Your Session ROI

In this interactive workshop, both agencies and in-house PR teams will discuss how they use social PR tools and how to redesign the traditional time-consuming media reporting process, into efficient, automated social media workflows. Experts at Netvibes will present recent agency and brand case studies, and give a hands-on demo of how to pull together multiple social tools to create a custom social PR dashboard. PR News' "PR Trainer of the Year," Sally Falkow, will facilitate the agency-brand discussion and present the latest best practices in social PR.

Moderator

Sally Falkow, APR, president, PRESSfeed

Photo of Sally Falkow, APR   


Presenters

Vincent Chang, director, strategy, UX and marketing, Netvibes

(Photo Unavailable.)  
 


Chris Damsen, vice president, business development - Americas, Netvibes

(Photo Unavailable.)