We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

Agency & Brand Workshop: Social Tools & Best Practices

Professional Development Workshop Set 1

Sunday, Oct. 27, 3–4:15 p.m.

Room: Franklin 4 (Hotel Floor 4)

Track: Tools & Techniques

Your Session ROI

In this interactive workshop, both agencies and in-house PR teams will discuss how they use social PR tools and how to redesign the traditional time-consuming media reporting process, into efficient, automated social media workflows. Experts at Netvibes will present recent agency and brand case studies, and give a hands-on demo of how to pull together multiple social tools to create a custom social PR dashboard. PR News' "PR Trainer of the Year," Sally Falkow, will facilitate the agency-brand discussion and present the latest best practices in social PR.


Sally Falkow, CEO, Meritus Media


Vincent Chang, director, strategy, UX and marketing, Netvibes

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Chris Damsen, vice president, business development - Americas, Netvibes

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