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In this interactive workshop, both agencies and in-house PR teams will discuss how they use social PR tools and how to redesign the traditional time-consuming media reporting process, into efficient, automated social media workflows. Experts at Netvibes will present recent agency and brand case studies, and give a hands-on demo of how to pull together multiple social tools to create a custom social PR dashboard. PR News' "PR Trainer of the Year," Sally Falkow, will facilitate the agency-brand discussion and present the latest best practices in social PR.
Sally Falkow, APR, president, PRESSfeed
Vincent Chang, director, strategy, UX and marketing, Netvibes
Chris Damsen, vice president, business development - Americas, Netvibes