We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

How to Avoid a Break-Up: 10 Tips for Making Client/Agency Relationships Last for the Long Term

Professional Development Workshop Set 2

Sunday, Oct. 27, 4:45–6 p.m.

Room: Liberty A/B (Headhouse Tower)

Track: Leadership & Management

Your Session ROI

Discuss the essential elements required to foster a long-term client/agency relationship with communications veterans Rowan Benecke, executive vice president and North America regional director, Text100 Global Communications, and David McCulloch, senior director of corporate communications, Cisco.

Final Presentation

(Available to registered attendees only. Register now!)


Rowan Benecke, executive vice president, North America regional director, Text100 Global Communications

(Photo Unavailable.) Benecke is a member of Text100’s global Executive Leadership Team with responsibility for the agency’s consultancy and business operations across North America. His mandate includes leading a team of managing directors, developing key client relationships and strategic partnerships, and driving business growth across markets.

David W. McCulloch, senior director, corporate communications, Cisco

Photo of David W. McCulloch McCulloch leads a 25-person team at Cisco responsible for public relations and analyst relations in the United States, Canada and Latin America. McCulloch is a company spokesperson and drives communications strategy, messaging, crisis management and M&A activity. He is president of PRSA Silicon Valley.