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"The Best of PRSA's Public Relations Journal" of 2012–2013

Professional Development Workshop Set 2

Your Session ROI

PRSA’s Public Relations Journal is an open-access, online scholarly journal available at: www.prsa.org/prjournal. This session features the “Top Five Articles” published in the Journal during the past year and chosen by a sub-committee of the Journal’s Editorial Review Board. Donald K. Wright, Ph.D., APR, Fellow PRSA, editor, PRSA’s Public Relations Journal, Harold Burson professor and chair in public relations, College of Communication, Boston University, will moderate.

Why Women Earn Less Than Men: The Cost of Gender Discrimination
in U.S. Public Relations.
(Winter 2013; Vol. 7, No. 1)
David M. Dozier, Ph.D., professor, School of Journalism & Media Studies, San Diego State University
Bey-Ling Sha, Ph.D., APR, professor and interim director, School of Journalism & Media Studies, San Diego State University
Hongmei Shen, Ph.D., associate professor, School of Journalism & Media Studies, San Diego State University

A Benchmark Analysis of the Strategic Use of Social Media for Fortune’s Most Admired U.S. Companies on Facebook, Twitter and YouTube (Winter 2013; Vol. 7, No. 1)
Marcia W. DiStaso, Ph.D., assistant professor, College of Communications, Pennsylvania State University
Tina McCorkindale, Ph.D., assistant professor, Department of Communication, Appalachian State University

Evaluating Efficacy in Public Relations/Corporate Communication Programming: Towards Establishing Standards of Campaign Performance (Fall 2012; Vol. 6, No. 5)
David Michaelson, Ph.D., managing director, Teneo Strategy, New York
Donald K. Wright, Ph.D., APR, Fellow PRSA, Harold Burson professor and chair, public relations, College of Communication, Boston University
Don W. Stacks, Ph.D., professor of public relations, School of Communication, University of Miami

Feminization of the Film? Occupational Roles of Public Relations Characters in Movies (Summer 2012; Vol. 6, No. 4)
Cheryl Ann Lambert, Ph.D., assistant professor of public relations, College of Communication, Boston University
Candace L. White, Ph.D., associate professor, School of Advertising and Public Relations, College of Communication and Information, University of Tennessee at Knoxville.

An Analysis of the Website Strategies of Top-Fee U.S.-Based Public Relations Agencies (Winter 2013; Vol. 7, No. 1)
John G. Wirtz, Ph.D., assistant professor, Charles H. Sandage Department of Advertising, College of Media, University of Illinois at Urbana-Champaign
Prisca Ngondo, assistant professor, Department of Journalism and Public Relations, Chico State University

Final Presentation

(Available to registered attendees only. Register now!)

Moderator

Donald K. Wright, Ph.D., APR, Fellow PRSA, professor, public relations, Boston University

Photo of Donald K. Wright, Ph.D., APR, Fellow PRSA  
 


Panelists

David M. Dozier, Ph.D., professor, school of journalism & media studies, San Diego State University

(Photo Unavailable.) Dr. Dozier received the Pathfinder Award in 1990 from the Institute for Public Relations Research and Education. In 2001, he received the Jackson, Jackson & Wagner Behavioral Science Prize for his research in public relations that benefits practitioners. In 2008, the Public Relations Society of America named him the Outstanding Educator.


Bey-Ling Sha, Ph.D., APR, professor, San Diego State University

Photo of Bey-Ling Sha, Ph.D., APR Dr. Sha chaired the 2011 Work, Life, and Gender Committee. She has published 12 refereed journal articles and eight book chapters. She has presented 45 refereed research papers at professional conferences, 26 of them since joining the faculty of San Diego State University in 2004, and won several awards for public relations teaching, research and practice.


Hongmei Shen, Ph.D., APR, associate professor, San Diego State University

(Photo Unavailable.) Dr. Shen is a public member of the Commission of Public Relations Education, and chairs the 2012 Work, Life and Gender Committee. She has published 10 refereed journal articles in various premier academic journals in public relations, journalism and mass communication. She has won top paper awards at top international and national communication conferences, where she has presented 26 refereed research papers.


Marcia DiStaso, Ph.D., assistant professor, Pennsylvania State University

Photo of Marcia DiStaso, Ph.D. Dr. DiStaso is an Arthur W. Page Center Senior Research Fellow, chair of the PRSA Financial Communications Section, co-chair of the PRSA National Research Committee, research chair of the PRSA Educators Academy and a board member of the International Public Relations Research Conference. Her research agenda, speaking engagements and consulting focus on social media, financial communications and investor relations.


Tina McCorkindale, Ph.D., assistant professor, public relations, Appalachian State University

Photo of Tina McCorkindale, Ph.D. Dr. McCorkindale serves as the chair for the PRSA Educators Academy, co-chair of PRSA’s National Research Committee, a board member for the International Public Relations Research Conference, and an associate editor for the Social Science of Social Media Research Center. Her research broadly focuses on social media, with specializations in authenticity, transparency, and reputation.


David Michaelson, Ph.D., managing director, Teneo Strategy

Photo of David Michaelson, Ph.D.  
 


Don Stacks, Ph.D., associate professor, public relations and corporate communication, University of Miami

Photo of Don Stacks, Ph.D.  
 


Cheryl Ann Lambert, Ph.D., assistant professor, College of Communication, Boston University

Photo of Cheryl Ann Lambert, Ph.D.  
 


Candace L. White, Ph.D., assistant professor, School of Advertising and Public Relations, College of Communication and Information, University of Tennessee at Knoxville

(Photo Unavailable.)  
 


John G. Wirtz, Ph.D., assistant professor, Charles H. Sandage Department of Advertising, College of Media, University of Illinois, Urbana Champaign

(Photo Unavailable.)  
 


Prisca Ngondo, assistant professor, Department of Journalism and Public Relations, Chico State University

(Photo Unavailable.)