We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.


Moving From Functional to Tactical to Strategic: Aligning PR to Brand and Business Results

Professional Development Workshop Set 3

Monday, Oct. 28, 10–11:15 a.m.

Room: Salon I/J (Hotel Floor 5)

Track: Tools & Techniques

Your Session ROI

Jim Pierpoint, senior vice president, brand and marketing research, Bank of America, will help you move beyond impressions and tonality, and better align communications to brand and business results.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)

Presenter

Jim Pierpoint, senior vice president, brand and marketing research, Bank of America

(Photo Unavailable.) Pierpoint is a former wire reporter and corporate PR executive who now heads communication research at one of the nation’s largest banking companies.