We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.
Monday, Oct. 28, 10–11:15 a.m.
Room: Salon I/J (Hotel Floor 5)
Track: Tools & Techniques
Your Session ROI
Jim Pierpoint, senior vice president, brand and marketing research, Bank of America, will help you move beyond impressions and tonality, and better align communications to brand and business results.
(Available to registered attendees only. Register now!)
Jim Pierpoint, senior vice president, brand and marketing research, Bank of America
Pierpoint is a former wire reporter and corporate PR executive who now heads communication research at one of the nation’s largest banking companies.