We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

Crisis Mode: Communicating With Grace While Going Mach 1 (With Your Hair on Fire)

Professional Development Workshop Set 3

Monday, Oct. 28, 10–11:15 a.m.

Room: Franklin 6 (Hotel Floor 4)

Track: Strategy & Measurement

Silver Anvil Case Study

Your Session ROI

Discover the plan that helped the LIVESTRONG Foundation move beyond controversy. Rae Bazzarre, founding partner, The MACH 1 Group, and Katherine McLane, founding partner, The MACH 1 Group, will discuss how they charted a strong course forward.

Final Presentation

(Available to registered attendees only. Register now!)


Rae Bazzarre, founding partner, The Mach 1 Group

Photo of Rae Bazzarre Bazzarre is a communications professional with more than 15 years of experience in media relations and public affairs for world-renowned non-profits. In addition, she has significant sports communications experience working with professional athletes, world-class athletic events and industry titans including Nike, IMG and the Olympic Games to harness the power of sport to effect positive social change around the world.

Katherine McLane, founding partner, The Mach 1 Group

Photo of Katherine McLane McLane serves as the cancer nonprofit organization’s chief communications and crisis management architect. She leads strategic communications planning and rapid response operations for the Foundation, and is responsible for the promotion of its mission and policy initiatives.