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Public Relations Research Showcase Presentations: Top Six Articles

Professional Development Workshop Set 4

“140 Characters for Better Health: An Exploration of the Twitter Engagement of Leading Nonprofit Organizations”
Marcus Messner, Ph.D., Virginia Commonwealth University; Yan Jin, Ph.D., Virginia Commonwealth University; Vivian Medina-Messner, Virginia Commonwealth University; Shana Meganck, Virginia Commonwealth University; Scott Quarforth, Virginia Commonwealth University; and Sally K. Norton, Virginia Commonwealth University

“America’s Most Admired Companies Social Media Industry Divide”
Marcia W. DiStaso, Ph.D., Pennsylvania State University; Tina McCorkindale, Ph.D., Appalachian State University; and Alexa Agugliaro, Pennsylvania State University

“Auto Recall Crisis, Framing, and Ethical Response: A Content Analysis of Toyota’s Failures”
Shannon A. Bowen, Ph.D., University of South Carolina; and Yue Zheng, M.A., University of South Carolina

“Livestrong to Livewrong: Analyzing and Conceptualizing Sub-Arenas of Crisis Communication in the Lance Armstrong Doping Crisis”
W. Timothy Coombs, Ph.D., University of Central Florida; Sherry J. Holladay, Ph.D., University of Central Florida; Finn Frandsen, Aarhus University; and Winnie Johansen, Ph.D., Aarhus University

“Measuring Social and Emerging Media Use in Public Relations Practice: Insights Based on an Eight Year Longitudinal Analysis”
Donald K. Wright, Ph.D., APR, Fellow PRSA, Harold Burson professor and chair in public relations, College of Communication, Boston University; Michelle Drifka Hinson, ABD, University of Florida

“Spinning the Green Web: How Fortune 200 Companies Communicate Their Sustainability Efforts Through Websites and Social Media”
Denise Bortree, Ph.D., Pennsylvania State University, and Brenna Thorpe, Booz Allen Hamilton

Moderators

Don Stacks, Ph.D., associate professor, public relations, University of Miami

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Zongchao Cathy Li, doctoral student, University of Miami

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Panelists

Marcus Messner, Ph.D., assistant professor mass ommunications, Virginia Commonwealth University

(Photo Unavailable.) In addition to his role at Virginia Commonwealth University, Dr. Messner serves as academic director of a Social Media Institute for the U.S. State Department, which designs social media campaigns for nonprofits.


Yan Jin, Ph.D., Virginia Commonwealth University

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Vivian Medina-Messner, Virginia Commonwealth University

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Scott Quarforth, Virginia Commonwealth University

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Shana Meganck, Virginia Commonwealth University

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Sally K. Norton, Virginia Commonwealth University

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Marcia DiStaso, Ph.D., assistant professor, Pennsylvania State University

Photo of Marcia DiStaso, Ph.D. Dr. DiStaso is an Arthur W. Page Center Senior Research Fellow, chair of the PRSA Financial Communications Section, co-chair of the PRSA National Research Committee, research chair of the PRSA Educators Academy and a board member of the International Public Relations Research Conference. Her research agenda, speaking engagements and consulting focus on social media, financial communications and investor relations.


Tina McCorkindale, Ph.D., assistant professor, public relations, Appalachian State University

Photo of Tina McCorkindale, Ph.D. Dr. McCorkindale serves as the chair for the PRSA Educators Academy, co-chair of PRSA’s National Research Committee, a board member for the International Public Relations Research Conference, and an associate editor for the Social Science of Social Media Research Center. Her research broadly focuses on social media with specializations in authenticity, transparency, and reputation.


Alexa Agugliaro, Pennsylvania State University

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Shannon Bowen, Ph.D., associate professor, public relations, University of South Carolina

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Yue Zheng, M.A., University of Southern Carolina

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Tim Coombs, Ph.D., University of Central Florida

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Sherry J. Holladay, Ph.D., University of Central Florida

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Finn Frandsen, Aarhus University

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Winnie Johansen, Ph.D., Aarhus University

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Donald K. Wright, Ph.D., APR, Fellow PRSA, professor, public relations, Boston University

Photo of Donald K. Wright, Ph.D., APR, Fellow PRSA  
 


Michelle Hinson, University of Florida

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Denise Bortree, associate professor, Penn State University

Photo of Denise Bortree Bortree is a Page Legacy Scholar and Senior Research Fellow for the Arthur W. Page Center. Before entering academia, she worked for more than 10 years in the private sector, in positions including public relations manager and marketing manager.


Brenna Thorpe, Booz Allen Hamilton

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