We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.


Wells Fargo Hispanic Consumer Financial Education Campaign

Professional Development Workshop Set 8

Tuesday, Oct. 29, 2:15–3:30 p.m.

Room: Liberty C (Headhouse Tower)

Track: Strategy & Measurement

Silver Anvil Case Study

Your Session ROI

Jennifer Elena, president and founder, JElena Group, and Edna Silva, assistant vice president and communications consultant, corporate communications, Wells Fargo, unveil a financial education campaign that helped Wells Fargo become a trusted resource for the U.S. Hispanic community.

Final Presentation

(Available to registered attendees only. Register now!)

Presenters

Jennifer Elena, president and founder, JElena Group

Photo of Jennifer Elena Elena has more than 12 years of experience and has worked with fortune 20 companies, national associations, federal agencies and nonprofit organizations. She has extensive experience crafting national and international consumer education campaigns for both the Hispanic segment and the general market, and understands the intricacies of both English- and Spanish-speaking media. Elena is an expert communicator across all mediums, as well as a results-driven business owner and leader.


Edna Silva, assistant vice president and communications consultant, corporate communications, Wells Fargo

Photo of Edna Silva Silva leads the company’s national media relations and communications for the Hispanic and Asian segments, and is responsible for protecting and enhancing Wells Fargo’s reputation with both communities nationally. She also provides strategic communications counsel to the Asian and Hispanic segment strategy teams with Enterprise Marketing, who are responsible for developing and defining the company’s segment-specific priorities.