We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

DO NOT USE Learning to Teach: A Hands-On How-To Workshop

Room: Salon I (Hotel Floor 5)

Note: Prior registration required.

It's quite common for PR programs at colleges and universities to turn to seasoned local practitioners as part-time professors — and in some cases, as full-time faculty. They're sought because of their professional PR expertise, the assumption being that if you can do it, you can teach it.

However, it's not that easy. There's a lot more to teaching than telling "war stories," and this workshop will explore the ins and outs of teaching through a combination of interactive exercises and discussions. You will receive a copy of the 2013 handbook, “Learning to Teach,” which is a collection of 50 how-to chapters written by current or former members of the PRSA Educators Academy, and will learn: