We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.
Room: Salon I (Hotel Floor 5)
Note: Prior registration required.
It's quite common for PR programs at colleges and universities to turn to seasoned local practitioners as part-time professors — and in some cases, as full-time faculty. They're sought because of their professional PR expertise, the assumption being that if you can do it, you can teach it.
However, it's not that easy. There's a lot more to teaching than telling "war stories," and this workshop will explore the ins and outs of teaching through a combination of interactive exercises and discussions. You will receive a copy of the 2013 handbook, “Learning to Teach,” which is a collection of 50 how-to chapters written by current or former members of the PRSA Educators Academy, and will learn: