We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.


DO NOT USE Social Responsibility & Communication Management in For-Profit and Nonprofit Settings: Navigating Opportunities and Challenges

Room: Salon J (Hotel Floor 5)

Note: Prior registration required.

Temple University

The people-planet-profit Corporate Social Responsibility (CSR) paradigm promotes vague overlapping spheres which may seem inconsistent with organizational value systems and offers no guidance to those who increasingly are pressured to interpret and apply it. In particular, public relations practitioners may not readily see their role in developing and enhancing two-way symmetrical relationships with key stakeholders; some of whom express hostility toward organizations for failing to practice CSR or sustainability. Moreover, given that the first word in CSR is “corporate,” nonprofit communication managers often endure ethics struggles when considering partnerships with for-profits.

Speakers for this preconference program critically examine CSR and sustainability efforts in Fortune 500 and nonprofit settings in the U.S. and Europe in order to assess dialogue with key stakeholders, including NGOs, employees, customers, investors, media, and others.

Panelists include Philadelphia-area communication specialists who work in corporate, nonprofit and marketing agency settings, and senior-level students in Temple University’s M.S. in Communication Management program.