We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

DO NOT USE Social Commerce and the Role of Today’s Communicator

Aligning Your Organization Around a “Social Core” to Maximize Business Performance

Room: Salon L (Hotel Floor 5)

Note: Prior registration required.

Presented by The W2O Center for Social Commerce, S.I. Newhouse School of Public Communications, Syracuse University

Does social commerce really change everything? How do you invest properly in the underpinnings of a truly social enterprise — media, technology, marketing, communications — in order to achieve sustained performance?

In this session, you’ll learn how to construct a framework for positioning social commerce as a competitive advantage, as well as leverage all of the elements so that they align with your company’s overall business objectives. You’ll also learn how to: