We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.


Building Trust in Agriculture: From East to West and Everywhere in Between

Professional Development Workshop Set 5

Monday, Oct. 28, 3:15–4:30 p.m.

Room: Salon L (Hotel Floor 5)

Track: Strategy & Measurement

Silver Anvil Case Study Award of Excellence

Your Session ROI

Melissa Kinch, senior vice president and North American corporate practice associate director, Ketchum, and Ladonna Y. Lee, vice chair, government & public policy, Foley & Lardner LLP, detail how the U.S. Farmers & Ranchers Alliance built an online community dedicated to increasing trust in American agriculture.

Presenters

Melissa Kinch, senior vice president and North American corporate practice associate director, Ketchum

(Photo Unavailable.) Kinch's work focuses on issues management, corporate reputation, strategy philanthropy, business-to-business and CSR issues. She currently spends time focused on food and agriculture issues.


Ladonna Y. Lee, vice chair, government & public policy , Foley & Lardner LLP

(Photo Unavailable.)