We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

Attract, Engage and Convert: How PR Can Get Ahead With Content Marketing

Professional Development Workshop Set 6

Tuesday, Oct. 29, 8–9:15 a.m.

Room: Liberty C (Headhouse Tower)

Track: Tools & Techniques

Your Session ROI

Lee Odden, CEO, TopRank Online Marketing, will discuss how the mass adoption of social platforms has facilitated a revolution of information access, sharing and publishing, and how an integrated approach to creating content is critical for influencing growth in media and new business.


Lee Odden, CEO, TopRank Online Marketing

Photo of Lee Odden Odden is also the author of “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.” He has more than 15 years of experience consulting with some of the best-known Fortune 1,000 B2B and B2C companies and fast growing technology start-ups ranging from McKesson to Marketo. Cited by the Wall Street Journal, The New York Times, The Economist and Forbes, he is an active international speaker and publishes one of the most popular marketing blogs on the Web.