For an abbreviated overview of the Conference, click here.
Newsworthiness: New Context & Opportunities for PR
Professional Development Workshop Set 6
Your Session ROI
- The evolution of news, and the implications for PR.
- How to identify newsmakers and their news “assets” within your organization.
- Using seasonal events, trends and forecasts to capture your share of voice around events.
Sarah Skerik, vice president, content marketing, PR Newswire, will share how to develop a framework centered on internal newsmakers, seasonal events, trends and forecasts that will help you capture all media opportunities for your organization.
(Available to registered attendees only. Register now!)
Sarah Skerik, vice president, content marketing, PR Newswire