We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

Newsworthiness: New Context & Opportunities for PR

Professional Development Workshop Set 6

Tuesday, Oct. 29, 8–9:15 a.m.

Room: Franklin 3 (Hotel Floor 4)

Track: Tools & Techniques

Your Session ROI

Sarah Skerik, vice president, content marketing, PR Newswire, will share how to develop a framework centered on internal newsmakers, seasonal events, trends and forecasts that will help you capture all media opportunities for your organization.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Sarah Skerik, vice president, content marketing, PR Newswire

Photo of Sarah Skerik