We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.


DO NOT USE Is PR Social, or Is Social PR? The Medium vs. the Message

Room: Franklin 6 (Hotel Floor 4)

Track: Tools & Techniques

Your Session ROI

Marc Cowlin, global director, PR and corporate communications, Meltwater, will talk about how the social dialogue marketing model has changed the PR landscape dramatically, as well as the huge opportunities — and pitfalls — the social media landscape offers the modern PR professional.

Presenter

Marc Cowlin, global director, PR and corporate communications, Meltwater

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