We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.


Indie, Freelancer or Boutique Agency? New Business Models and Your Success

Professional Development Workshop Set 6

Tuesday, Oct. 29, 8–9:15 a.m.

Room: Franklin 5 (Hotel Floor 4)

Track: Specialization

Your Session ROI

Join the discussion on the risks, rewards, benefits and costs of the various types of business models with moderator Katie Coates Ageson, APR, president, PR Projects; Nathan Hokama, APR, principal, Strategic Communication Solutions, LLC; Michael Sheward, APR, president, Management Communications Strategies; and Kristie Aylett, APR, Fellow PRSA, principal, The KARD Group PR/Marketing.

Moderator

Katie Coates Ageson, APR, president, PR Projects

Photo of Katie Coates Ageson, APR Ageson works with clients in education, land development, water and wastewater management, the nonprofit sector, and cities and government agencies. She helps her clients obtain approval for their projects and meet EPA requirements for public information campaigns. She serves as chair-elect of PRSA’s Independent Practitioners Alliance, secretary of the Western District board of directors, and is past president of the Orange County Chapter.


Panelists

Nathan Hokama, APR, principal, Strategic Communication Solutions, LLC

(Photo Unavailable.) Hokama was a member of the 2012 IPA Section Executive Committee.


Michael Sheward, APR, president, Management Communications Strategies

Photo of Michael Sheward, APR Sheward is also Chair-elect of the Independent Public Relations Alliance (IPRA) of the National Capital Chapter of PRSA. A former NCC president, he also served as co-chair of NCC’s Host Committee for PRSA’s 2010 International Conference held in Washington, D.C. Building on a journalism background, Sheward has more than 30 years of experience in strategic communications and consulting with associations, organizations and small businesses. He has also served seven years as executive director of the National Association of Government Communicators, where he developed a special interest in meetings and trade show management.


Kristie Aylett, APR, Fellow PRSA, principal, The KARD Group PR/Marketing

(Photo Unavailable.)