We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.


Defining Corporate Character Through Strategic Public Relations: Examining the Risk and Reward of Corporate Social Advocacy on Character Reputation and Relationships

Professional Development Workshop Set 6

Tuesday, Oct. 29, 8–9:15 a.m.

Room: Salon L (Hotel Floor 5)

Track: Specialization

Your Session ROI

H.L. LaMarre, assistant professor, Temple University, will discuss the practical implications of social engagement, with a focus on the influence and effects of corporate sociopolitical advocacy on corporate character, brand reputation and stakeholder relations.

Presenter

H.L. LaMarre, assistant professor, Temple University

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