We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.


Become a PR Sharpshooter

Professional Development Workshop Set 7

Tuesday, Oct. 29, 12:30–1:45 p.m.

Room: Salon L (Hotel Floor 5)

Track: Innovation

Your Session ROI

In today's fragmented media landscape, it’s more difficult than ever to reach key audiences through traditional tactics. This session will focus on the importance of targeting both the message and the delivery in order to ensure that you are reaching the right influencers for your campaign. Hear from agency insiders who will share examples of "bullseye" campaigns in the nonprofit, consumer, B2B, political and education sectors.

Presenters

Erin Allsman, APR, vice president, public relations and social media director, Brownstein Group

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Linda Woody, director, communications, Association Headquarters, Inc.

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Rich Masterson, chairman, Audience Partners

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Rebecca Devine, co-founder and principal, Maven Communications LLC

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