We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.
For an abbreviated overview of the 2013 Conference, click here.
Mastering the Art of Executive Positioning
Professional Development Workshop Set 4
Monday, Oct. 28, 11:45 a.m.–1 p.m.
Room: Franklin 7 (Hotel Floor 4)
Leadership & Management
Your Session ROI
- Knowing your client better than he or she knows themselves.
- Understanding their business and objectives — and focusing that understanding to support their outcomes.
- Channeling their voice and tone without sacrificing the message.
- Developing a foundational messaging platform to advance your executive positioning plan.
Marci Kaminski, senior vice president, Allstate Insurance