Mastering the Art of Executive Positioning
Professional Development Workshop Set 4
Your Session ROI
- Knowing your client better than he or she knows themselves.
- Understanding their business and objectives — and focusing that understanding to support their outcomes.
- Channeling their voice and tone without sacrificing the message.
- Developing a foundational messaging platform to advance your executive positioning plan.
Marci Kaminski, senior vice president, Allstate Insurance