We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

Build the Path From Engagement to Conversion

Professional Development Workshop Set 8

Tuesday, Oct. 29, 2:15–3:30 p.m.

Room: Franklin 5 (Hotel Floor 4)

Track: Tools & Techniques

Your Session ROI

Engagement via Facebook, Twitter and LinkedIn is one measure of success, but not the end goal. Real business success involves continuing the momentum of a successful social campaign to drive engaged fans to conversion. Discover how to get real business results from your social campaigns from Ryan McCracken, product manager, Vocus.

Final Presentation

(Available to registered attendees only. Register now!)


Ryan McCracken, product manager, Vocus

Photo of Ryan McCracken